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our work

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creativity that gets results

Most clients come to us for traditional and digital PR – media/influencer relations, content marketing, social strategies and online community management. But that’s just for starters. Simply calling us a PR firm is too limiting. We’re anything but traditional. 

Need an integrated marketing communication strategy? We do that. Looking for an outside team of social media managers to physically embed in your office, with your team? Our people are exceptional. Need paid social ads to drive ecommerce? We’re on it.

Because we’re curious fans of technology, we geek out about adding new tools to our communication toolbox. But, most importantly, our fresh approach to best practices is grounded in data, research, and your vision of success. From there, we build plans that drastically improve communication with a focus on accelerating growth, supporting sales, preventing and mitigating crisis situations … or whatever outcomes align with your definition of business success.

 

Retainer Services

  • Public relations planning
  • Media relations
  • Analyst relations
  • Blogger/influencer outreach
  • Digital strategy development & implementation
  • Crisis management
  • Event planning and support
  • Strategic brand partnerships
  • Content creation (blogging, case studies, award entries, speeches)
  • Online community management

 

Packages

  • Social strategy
  • Social embedding
  • Planning workshops

 

Case Studies

 

Our clients span nascent startups to Fortune 50 retailers – and no one project is the same. To learn more about how we can help you, view our case studies below.

 

our team

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Curious technologists. Data-driven practitioners. Proactive storytellers. Detailed planners. Unmatched partners. Meet #TeamGeben.

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Heather Whaling
President

After launching the company from her dining room in 2009, Heather’s fresh, data-driven approach to best practices has helped Geben evolve into a highly respected, sought-after, award-winning PR firm with operations in Columbus, Chicago and Seattle.

Heather prides herself on using Geben as a platform for doing good. She is a vocal advocate for issues impacting women and girls, especially paid parental leave. After rolling out a 10-week leave policy for new moms and new dads at Geben, her perspective on this issue has been featured in Forbes, Entrepreneur.com and a variety of local and national media outlets. 

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Taylor Ray Orsbon
Director of Client Strategy

Taylor leads the agency in delivering exceptional service and driving desired outcomes. She brings her signature quick-thinking and positive approach to relationship building and strategy, focusing on innovative best practices that establish clients as trendsetters and leaders within their industries. A firm believer that PR can positively impact a brand’s bottom line, Taylor has a proven track record of securing high-profile placements in national media, including the Wall Street Journal, The New York Times, Forbes, TechCrunch and Mashable, among others.

 

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Tyler Durbin 
Director of Business Strategy

Tyler takes a lead role in building relationships, facilitating conversations, and connecting dots between people and opportunities that give back to the communities Geben serves while also growing the business. “Give more, grow more” is Tyler’s mantra, and he is always looking for new ways the agency can partner with brands and organizations whose values, goals, and approach to business align with Geben’s House Rules.

our rules

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Plenty of agencies offer traditional and digital PR services. So, what truly differentiates Geben? It’s our House Rules – the guiding philosophies that shape how we approach our work, interact with clients, and support each other. 

embrace the crazy.

It’s is a fast-paced world. Even with the best plans in place, things will occasionally get chaotic. Instead of stressing about it, lean into it. Be nimble and embrace the challenge. 

 

no jerks allowed.

We have the freedom and flexibility to choose who we work with. There are too many opportunities and too many amazing people in our industry to waste time working with people who don’t follow The Golden Rule.

 

celebrate success.

Whether it’s a big win or a small moral victory, take time to pause and celebrate. Then get back to chasing the next one.

 

do well by doing good.

By giving back — through volunteer time, providing pro bono services, or financial contributions — we are rewarded in many meaningful ways. We believe that by doing good, businesses become better.

 

design your day.

Work when and where you’re most productive. Focus on delivering high-quality results instead of billable hours.

 

plan smart. implement smarter.

Once we define what success looks like for a specific project or client, make sure the day-to-day activities sync up with the big-picture goals

 

own it. even if you don't own it. 

Unleash your entrepreneurial spirit. Take pride, ownership, and responsibility in everything you touch — from large projects to small details. Together, we’re on a journey to build something amazing.

 

partnering and connecting is our competitive edge.

Immense value lies in our ability to build committed partnerships and connect dots, people and opportunities.

 

teamwork makes the dream work.

We deliver better results through collaboration.

 

innovate best practices.

“The way it’s always been done” doesn’t have to be the way we do it now. Always look for opportunities to innovate and improve. Stay ahead of the curve. Nail the basics, then add some sizzle.

your partner

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your {communication/business/community} partner

Combining hustle and strategy, we are problem solvers. We’re creators and connectors. We start with yes. We thrive in the unknown. We have a bias toward action. We’re redefining the client-agency partnership.

At Geben, “unmatched partnership” is more than a catchy phrase. It’s what motivates us to immerse ourselves across client departments and teams. It’s the intangible spark we feel when we bond with clients over shared community interests. It’s the higher standard that emerges when you realize your PR partner is your business partner and your community partner.